Knowledge:
� Undergraduate degree in business, commerce, marketing or a related discipline
� Experience in customer strategies and customer value propositions, typically gained from 3 - 5 years of experience in a customer strategy, product management, marketing strategy, consulting or field type role
� Experience in executing customer strategies and value propositions, particularly those that required co-ordination and project management across the organization with multiple key stakeholders
� Experience with customer experience strategies, customer segmentation and market research
� Experience in meeting management / group facilitation techniques
� Experience in the financial services industry in particular Retail Banking and Wealth Management is a plus
� If already a BMO employee: deep knowledge of P&C Canada�s vision, mission, and strategy
Skills:
� Good strategic, analytical / conceptualization / problem-solving skills; ability to deal with ambiguity
� Good relationship development and management skills
� Ability to influence people at various levels of the organization; experienced change agent
� Ability to work independently, and with teams that have diverse skills, knowledge, and educational backgrounds
� Good presentation development skills
� Strong quantitative skills
� Good communication skills (both written and verbal)
� Ability to identify, consolidate, surface and share key learnings
� Team oriented, flexible, collaborative
� Results oriented, driven and self-motivated with a commitment to excellence Key Accountabilities
List and describe the major components of work (e.g., strategy, governance, people management, analysis) and the approximate percentage of time spent on each. What action does the job take (e.g., own, execute, support, co-ordinate)? What results or outcomes are expected? Is there anything unique and important to know about what this job accomplishes?
20% Customer Experience Strategy Design
� Supports the development of customer experience strategy (�blueprint�) for priority customer segments that guides direction by summarizing both the current state and target customer experience based on deep segment insight
� Helps identify both foundational elements (e.g., common across multiple segments) and more detailed elements for specific target segments that drive differentiation based on key brand attributes
� Helps map customer experience elements including products, channels, processes and key interactions / touch points including current state and desired target experience
� Evaluates customer experience strategies (people, processes, technology, products, channels, etc.) and degree of alignment with BMO�s key brand attributes
� Supports the process of incorporating multiple stakeholder views (e.g., PCG partners, channel, marketing, product, research, field, leads, Enterprise customer experience) and inputs (e.g., market research, customer data, competitive insights) in the development of the customer experience strategy and reconciles key differences
� Partners with other teams (e.g., Market Research) in the management of the research agenda required to inform the development of the customer segment strategies 20% Identify & Develop Value Creation Opportunities
� Based on desired segment customer experience, identify short and long term value creation opportunities for target customer segments
� Opportunities may include things like the re-characterization or bundling of existing products and services; product enhancements (e.g., features, pricing); and, the development of new tools, applications and services.
� Supports the process of incorporating multiple stakeholder inputs into the design and development of value creation opportunities that demonstrate a strong Return on Investment
� Maintain and influence the prioritization, based on business metrics, of a pipeline of innovative value creation ideas including both short term �quick and longer-term opportunities
� Supports the creation of the business requirements that define the value creation opportunities and coordinating with partners (e.g., T&O, Channel) to develop the value creation opportunities 50% Support the Development and Execution of Customer Segment Activation Strategies
� Based on customer insight, and the desired customer experience for target segments, contributed to the development of detailed �activation strategies� that incorporate all levers that can influence customer share of wallet growth including: Products, services, tools, channels, customer contacts \ leads, sales team focus, marketing strategy, pricing/ risk optimization strategy
� Support the development of execution strategies that provide an execution roadmap that highlights how we will move from current to desired future state that is both practical and pragmatic (e.g., focused on highest priority / highest impact elements)
� Contribute to detailed and prioritized tactical execution initiatives to execute on these strategies and define associated scope and resource requirements
� Influence appropriate prioritization of activity including balancing quick wins to deliver on near-term KPIs objectives and longer-term initiatives that drive material differentiation over time
� Support implementation of the strategy by leveraging change management skills and capabilities to ensure alignment and engagement of multiple partners including P&C Canada (e.g., Product, leads, sales force, risk, channel), PCG (e.g., Investorline, Nesbitt Burns, BMO Harris Private Bank, PCG Head Office services) and Corporate (e.g., Enterprise Customer Experience, Marketing, Risk)
� Develop and monitor test-and-learn / pilot projects focused on prioritized customer experience opportunities / problem resolution
� Participate on cross-functional teams working on customer experience initiatives to drive customer experience improvement / progress
� Help to measure and monitor results using KPIs to ensure appropriate progress is being made and take action to mange changes to specifics initiatives or overall activation strategy based on this monitoring
� Support the reporting of results and outcomes of the strategy to partners and councils 10% Other
� Participate in other activities associated with customer segmentation and customer experience as required (e.g., committee meeting, conferences, market research)
� Act as a champion for customer segments and customer experience across the Personal Segment
� Develop and maintain customer relationships associated with key segments as appropriate (e.g., Canadian Defence Community Banking relationship)
� Monitor best practices and competitor activities related to customer segmentation and customer experience Authorities
What authority is needed to deliver on the key accountabilities (e.g. credit limits, budget, decision making, hiring, resourcing)? What kinds of decisions / recommendations does this job make? What kinds of decisions does this job take to its manager or others for approval before taking action?
� Contributes to the development of customer experience blueprint for target segments (i.e., the desired customer experience for customer segment)
� Influences the development of the value proposition and value creation opportunities for segment
� Contributes to the development of activation strategies for acquisition &/or growth and influences execution Scope and Impact What is the impact of this job�s decisions or actions? For example, what is the size of budget managed by this job, revenue targets assigned to this job, number of people managed, number of customers impacted?
This role contributes to the direction of P&C Canada by helping to identify priority customer segments and helping to develop Customer Experience Blueprints (segment-based strategies), customer value propositions and identify value-creation opportunities for those priority segments. . The role assists with the end-to-end development of integrated short- and long-term strategies which will directly contribute to achieving the $190MM customer acquisition and $430MM share of wallet growth revenue targets. Cross Functional Relationships
What other jobs does this job interact with to get things done? What important contacts will this job have with other positions, departments in the organization, or outside? Please describe the nature, purpose, frequency of contact.
To be effective, this role will collaborate with a number of teams and individuals across the bank to develop the customer segmentation approach and to drive key segment insights. This would include:
� P&C Canada Personal Team (e.g., Business Intelligence, product teams)
� Corporate / Enterprise (e.g., Marketing, Research, central analytics, Risk)
� External vendors (e.g., may interact with market research firms, consulting firms, customer experience firms) Working Conditions
Specify any non-standard working conditions and travel requirements (i.e. describe intensity, frequency, and duration of factors inherent in the work).
The working environment is in an office environment. The job may require off-hours, at times, and performance of work under challenging deadlines. As well, some occasional travel may be required. BMO Financial Group thanks all applicants. We advise only those who qualify for an interview will be contacted.
At our company,we have been helping our customers and communities for over 190 years. Working with us means being part of a team of talented, passionate individuals with a shared focus on working together to deliver great customer experiences. We stand behind your success with the support you need to turn your potential into performance. BMO Financial Group is committed to an inclusive, equitable and accessible workplace. By embracing diversity, we gain strength through our people and our perspectives. Mandate
What is the primary purpose of this job? How does the job add value to BMO? What results will it deliver? Customer experience is at the heart of delivering on our strategy to be the bank that defines great customer experience and is a strategic imperative at BMO. Effectively executing our personal segment strategy requires a more customer-segment driven approach founded on a deep and integrated view of customer insights, a clear understanding of priority segment customer experience and the effective �activation� of these segments to both drive the desired experience and achieve our financial objectives. The Personal Customer Segment Management team is responsible for driving the profitable primary customer acquisition and share of wallet growth strategies for priority customer segments through the development and implementation of segment-driven strategies. The Manager, Customer Segment Strategy supports the profitable acquisition and growth of priority customer segments through the development and execution of segment-driven integrated product, cross-channel, sales, marketing and pricing strategies. Working closely with partners, this role contributes to the development of Customer Experience Blueprints for priority customer segments, customer value propositions and helps identify value-creation opportunities (e.g., new tools or services). The Manager supports the end-to-end development of integrated short and long-term strategies required to acquire and grow share of wallet for target customer segments. These strategies are both short-term tactical changes as well as longer-term transformational changes. The Manager helps execute on these strategies which includes co-ordinating several significant streams of work with multiple partners (e.g., Product, Marketing, Sales, Leads Management, Pricing, Risk, Technology & Operations) to ensure the customer experience is delivered in a seamless manner to our customers.
The Manager, Customer Segment Strategy supports the sustained growth of Key Performance Indicators (including new customer acquisition targets, share of wallet growth, revenue and earnings and segment engagement (Net Promoter Score) targets to achieve our $190MM customer acquisition revenue target and our $430MM customer growth revenue target.
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